(This was originally written for a young lady who contacted us, wanting to learn how to get into the freelance business.) You're interested in becoming a freelancer? Want to design stuff? Websites, logos, branding? Okay, well here are a few tips to get you started. Getting Ready: Business Name, Business Card, Website, Facebook Page, Twitter, Etsy store (if you want to) Business name -  Think hard on this one, making sure it's unique and memorable but also describes what you do. Design a logo (you probably already have one in mind). If your baffled by the idea of designing a logo for your own business, then invest in some help so you can make it good. It's okay, don't sweat it. Designers are often their own worst customers! Cards -  Design something that defines you and your … [Read more...]

In order for a business, big OR small, to succeed with Social Media, you need to have a complete understanding of what social media actually encompasses. There are hundreds of various social media platforms out there, many that you've probably never even heard of. The majority of those platforms you will probably never use. But, understanding what is out there will help you choose wisely. You understand your organization, and you understand what you need to communicate to your customers/supporters/clients. Picking the right social media platforms will help you communicate those messages most efficiently. Here are some categories and definitions that will help you navigate social media: Social Networks A social network is an online service that focuses its users on building … [Read more...]

I am beginning a new series on Social Media and Small Business. Really, any business or organization can benefit from this information, but since my primary focus is assisting small businesses, that is where my thoughts point first. I moved into the social media realm because I saw a need with my clients. Many wanted to get involved with social media, but were terrified and overwhelmed. Many felt they we’re smart enough, quick enough or young enough to “pull it off”. As I began getting more involved personally and with clients, I learned some things that I hope help them and might help you as well! First, I want to remind you that there is NO ONE who knows more about your business and the way it best reaches the community with it’s message than owners and employees of the … [Read more...]